GAIJIN
A brand of custom jewelry that is made to order to express one's own uniqueness. When a modern jewelry store is not an endless number of stores in the city center, but a stylish interface, a relevant and unique design, a contradiction and the opportunity to be part of the community.
When design is above trends contrary to all the laws of the genre, and undisguised aggression attracts attention and becomes appropriate not because of, but in spite of.
The name gaijin is an abbreviation of the Japanese word gaikokujin (外国人), which consists of two characters: gai (外, "outside") and jin (_BOS_, "person").
The wearer of the adornments is the "man from outside" - a stranger among his own people and his own among strangers. The owners of jewelry are “other” people in a good sense: with references to different cultures and their inner world, clarification of the uniqueness of the image with details and connoisseurs of absolute individuality.
Those whom others consider to be outsiders that they themselves would like to become.
The logo is a solid object. All elements of the logo are connected, their position relative to each other is clearly defined. The logo cannot be changed in any way - it cannot be compressed, stretched, or excluded details.
When using the logo, it is necessary to maintain a free margin around it. The size of the free field corresponds to the “i” sign. The security field is laid off from the last graphic element of the logo.
is addressed to a person through simple images and forms, understandable on an intuitive level due to the individual design of the accompanying packaging paraphernalia: boxes, craft paper, bags and stickers with a corporate logo.
Aggressive and eye-catching design is an accessible contemporary art that solves certain visual problems.
GAIJIN speaks to the audience from the idea of a technocratic attitude towards one's own image and the fashion industry as a tool, not a cult.
Draws attention to the usually boring accompanying elements, reflecting in them the actual details of the time. It ceases to be a toy of some and becomes an attribute of the mysteries of others, penetrating every facet with its collections.
Breaking is faster than building. A new culture always takes its toll: what is broken does not disappear, but is reborn in the form that we know. The production of social networks fully reflects the vibe of the brand, its anger, difference and depth. This is the world that many aspire to be a part of. The temptation does not cease to be such if it is realized.
GAIJIN does not seek to follow boring trends: it shows jewelry in a non-trivial way, while at the same time in such a way that it is suitable for every day, for any task and for any occasion.
The beauty and man-made of the whole world, custom-made or the destructive call of inspired people, woven from the desire to be different.
For our audience, exclusivity, history and the face of the brand are important. The exclusivity of the experience is the key to success and getting into the desires of this audience.
It is very important for them to be themselves and defend their own right.
on personality, they do not want to be a copy of even very successful people. But who are they watching?
on personality, they do not want to be a copy of even very successful people. But who are they watching?
